HomeUni offers online academic programmes studied by means of distance/blended learning in which successful students receive an award from its partner Universities’ or other awarding bodies.This enables a range of degree, postgraduate and professional training courses to be delivered by blended learning throughout Africa by experienced African academics, supported by a global faculty of industry professionals and high-quality academics through its specially developed online platform.
The Expert Speaker Series:
The Expert Speaker Series bring the best of speakers in their fields to share knowledge, experiences and ideas that will put participants in a pole position in the pursuit of their career dreams.
Topic – Strategies for Emerging Markets
The aim of the session is to look at strategies relevant to emerging markets from two perspectives. First strategies of advanced industrial economies and their multinational enterprises (MNEs) as to how to operate in an emerging market economy. Second, strategies of emerging market economies and their businesses seeking to penetrate an advanced industrial economy.
At the conclusion of the session, delegates should be able to:
• Define an emerging market
• Identity strategies relevant to emerging markets from two perspectives – multinationals operating in an emerging market economy (EMC) and a company from an EMC seeking to penetrate an advanced industrial economy
• Profile a new international market for your company
• Realise the importance of cross-cultural awareness in succeeding in a new international market
About the Speaker:
Professor Cedric Bell is a well-known international academic entrepreneur, with substantial international tertiary education leadership experience. He combines solid academic credentials and gravitas with commercial flair and acumen.
He was for ten years Chief Executive of Holborn College in London, a leading private sector law and business College in the UK, which he built up and then sold on to the US Washington Post Kaplan Group.
He was also the Pro Vice-Chancellor (International) and Regional Vice-Chancellor (Africa) of a large Malaysian University and is a ‘triple law graduate’ of the University of Birmingham.
Professor Cedric Bell was recently appointed the President of Accra Business School, he has set out an ambitious strategic plan for the School which aims at establishing it as a premier provider of high-quality education and training nationally and regionally with an expanding international footprint. He is committed to establishing several international collaborative partnerships for the School, diversifying its discipline portfolio and range of delivery mechanisms.